AGENCY
METROPOLIS

Created and curated by Agência Metrópolis, SBP featured strategic activations to strengthen its brand during the summer in Riviera de São Lourenço.

UOL no Verão held its 7th edition at São Lourenço Beach (Bertioga) with various free sports and wellness activities, as well as shows on Saturdays. The event had sponsors such as SBP, PagBank and Sol.

In partnership with other agencies, Agência Metrópolis streamlined actions and presented creative differentiators, including product sampling, interactive games, sponsorship of sand courts, and even a bungalow. Influencers Mari Bridi and Gabriela Oliveira participated in the initiative.

In 40 days, 30,000 visitors attended the event, which combined fun, sports, and exclusive content from UOL's various departments. Access to the arena was free, but there was a R$ 50 fee for using the courts and gym.

Metropolis has innovated once again, bringing greater visibility and brand recognition to SBP.
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