AGENCY
METROPOLIS

Heineken Player 0.0

The Metrópolis Agency was responsible for creating and curating the promotional activities for Heineken 0.0 at Player 0.0, a tournament that seeks the fastest player in the F1® '23 game, in partnership with other agencies.

Metrópolis brought strategic activations and creative differentiators to highlight the brand in the eSports scene. The competition had two online stages and a live final at the Heineken Village in Interlagos, during the São Paulo Formula 1® Grand Prix. Participants competed for the title on iconic circuits from the game, and the champion won a trip to Amsterdam, including the Heineken Experience.

The tournament reinforced the connection between motorsport and eSports, following protocols for those over 18 years of age and promoting an immersive and innovative experience. The brand's promotional activities also included instant photo booths installed at official F1 events, such as the one held at the Rosewood Hotel in São Paulo.

Metropolis has innovated once again, bringing greater visibility and brand awareness to Heineken 0.0. 🏎️🔥