AGENCY
METROPOLIS

Metrópolis handled the Rio Pro event by the World Surf League, in partnership with other renowned agencies. Metrópolis delivered strategic activations and creative differentiators to highlight the brand at the event.

Havaianas innovated with its Surfable Store, a first in Brazil, providing a unique sensory experience. Using Dry Wave technology, visitors could simulate the sensation of surfing in a ball pit, interacting with floats in the brand's characteristic shape. The event was recorded and shared instantly.

The event, held at Itaúna Beach in Saquarema, brought together major sponsors and various activations that connected brands with the public, reinforcing the importance of surfing in the sporting and commercial landscape. 🌊🏄‍♂️