AGENCY
METROPOLIS

AREZZO - BEACH TENNIS CIRCUIT

Metrópolis Agency was responsible for creating and curating Arezzo's promotional activities at the Brizza Beach Tennis Circuit, in partnership with other agencies. Metrópolis brought strategic activations and creative differentiators to strengthen the brand's presence.

The event spanned seven beaches until December, combining sports, leisure, and brand experience. In addition to games and classes for beginners, it offered sports massage, outfit customization, and sandal personalization at vending machines. An Instagrammable setting and a food area completed the experience.

Participants received exclusive kits and had access to all activities, while winners took home trophies, medals, and Brizza sandals. The event followed health protocols, requiring vaccination certificates and the use of masks in common areas.

Metropolis has innovated once again, bringing greater visibility and brand recognition to Arezzo.
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